Is your content working hard enough? Your job is way easier when your clients understand what you’re talking about. And it’s even easier when they already understand what you do, why you use the methods you use, what they can expect when they work with you and how you’ll make their lives …
Your job is way easier when your clients understand what you’re talking about. And it’s even easier when they already understand what you do, why you use the methods you use, what they can expect when they work with you and how you’ll make their lives easier. That’s why you need content.
Content starts the conversations you have with clients. It enables your clients to ask you better questions because when they arrive at your office for a consultation or call you on the phone, they already know exactly what you can do for them. It saves them from the uncomfortableness of asking basic questions and it saves you from getting passed over because your website doesn’t communicate for you.
Here’s the kind of content I’m talking about:
- Blog posts
- Video scripts
All the pages on your website that explain who you are and what you do. Your brand has a unique voice. Let’s make it reach everybody who needs to hear it with some awesome content.Talk to me about content
Hey, getting your message just right is hard. I’ll make it easy. Why hire a professional copywriter? If email’s got you sitting there staring at the screen, backspacing and retyping the same sentence over and over, you’re wasting your time. And I get it, writing the perfect email is hard. …
Your company’s website is its public face. Think of each typo, grammar mistake, and poor word choice as a blemish on that face. These can distract visitors from the content on your website, diluting your connection with them. Keeping with this analogy, think of an editor as an esthetician for your …
When you hear the term “ghostwriter,” you might picture a prolific fiction author who can no longer keep up with a publisher’s needs and hires another writer to share the workload or even take it over completely. This is one way to employ a ghostwriter – but it’s not the only way. When business …
I've been really impressed with how she has made our brand voice her own and how flexible and responsive she's been whenever we had short-notice assignments and special requests. The communication with Lindsay is always a treat. I can wholeheartedly recommend her to anyone looking for a writer who's easy to work with and delivers well-thought-out and polished work.- Antonia Zimmerlich, 99designs
I’ve been a professional copywriter since 2014.
But I’ve been writing, explaining and selling since way before that. One of the first jobs I ever had was waitressing. If you’ve ever been a restaurant server, you know it’s all about the upsells – all those add-ons and combo deals and mouth-watering desserts the guest didn’t plan on tasting absolutely has to now that you’ve described it. And if you’ve never been a server, now you know.
Fast forward a couple years and I was working in web services at a university, acting as the point of contact between the university’s web designers and developers and heads of academic departments across campus. Part of my job was selling department heads on ways they could make their individual departments’ sites unique while keeping with the university’s branding.
Then I got laid off.Read More
Lindsay has been instrumental in our success on a number of projects. Professional, responsive work. Highly recommended. - Dave Bautis, BautisIT