Hey, I’m Lindsay. I’ve been a professional copywriter since 2014.
But I’ve been writing, explaining and selling since way before that. One of the first jobs I ever had was waitressing. If you’ve ever been a restaurant server, you know it’s all about the upsells – all those add-ons and combo deals and mouth-watering desserts the guest didn’t plan on tasting but absolutely has to now that you’ve described it. And if you’ve never been a server, now you know.
Fast forward a couple years and I was working in web services at a university, acting as the point of contact between the university’s web designers and developers and heads of academic departments across campus. Part of my job was selling department heads on ways they could make their individual departments’ sites unique while keeping with the university’s branding.
Then I got laid off.
So I started writing blog posts for a local law firms. I learned how to answer the questions clients had in concise, relatable language that made them feel they could trust the lawyers providing the answers…which led to them booking consultations. Within two years, I’d written blog posts and web content for hundreds of firms across the United States.
Now, I use the same skills to build the trusting relationships between businesses and their markets in a variety of industries, from graphic design services to real estate agencies. Copy is all about building trust, whether it’s trust that the lawyer you chose will make your divorce as stress-free as a divorce can be or trust that ordering that tempting slice of cheesecake was worth it.