Hi, I’m Lindsay. I’ve been a professional copywriter since 2014.
But I’ve been writing, explaining and selling since way before that. One of the first jobs I ever had was waitressing. If you’ve ever been a restaurant server, you know it’s all about the upsells – all those add-ons and combo deals and mouth-watering desserts the guest didn’t plan on tasting but absolutely has to now that you’ve described it. And if you’ve never been a server, now you know.
Fast forward a couple years and I was working in web services at a university, writing on-brand content and selling department heads on ways they could make their departments’ subsites unique while keeping with the university’s overall look and feel. Fast-forward a couple years after that, and I was working on my own, trying the freelancer thing out, writing blog posts for local law firms.
One of the first things I learned was that writing for law firms wasn’t really writing for law firms…it was writing for their clients. When somebody needs a lawyer, whether it’s because they need a contract written up or they’ve been in a car accident or they’re writing their will and need to make sure their assets are protected, they’re looking for a lawyer who can meet them where they are and advocate for their interests. Effective web copy promises this.
And that isn’t only true for law firms. Every business needs web copy that speaks to the clients and makes the benefits they’re offering clear.
From there, I started writing for other businesses, large and small. I wrote blog posts, marketing emails, video scripts, infographic content, landing pages and just about every other type of copy you can think of. And while every industry and every brand is unique, one thing is always true, no matter what:
Copy is all about building trust, whether it’s trust that the lawyer you chose will make estate planning easy or trust that ordering that tempting slice of cheesecake was worth it.
