Once you’ve got your site set up and found the perfect images to communicate your brand and services to potential clients, it’s time to populate the site with content. Your website’s content works with the images you use to show who you are and what you do to anybody visiting the website.
Aren’t Content Writing and Copywriting the Same Thing?
No, but they’re similar. Copywriting is short, frank pieces of content whereas content writing is longform written content that expands on ideas and statements. When you read an article or a blog post, you’re reading something created by a content writer. A website’s content can be part of its SEO, search engine optimization, strategy.
Articles and blog posts can range from 500-2,000 words, sometimes even longer. The right length for your blog posts and other pieces of content depends a lot on your intended audience and the type of content you produce. Other pieces of content you might employ include newsletters or advertorials.
Readers should finish reading a piece of content neither underwhelmed nor overwhelmed with the amount of information supplied. Rather, they should have an understanding of your position and why working with you would be beneficial for them.
Need a Content Writer? Contact Us Today to Get Started
Your website is the first point of contact most prospective customers will have with your business. The content on your website works for you by communicating exactly why they should work with you or, if they are not in the market for your services, it allows them to move on without wasting your time or theirs.
As a small business owner, you have to be at the top of your content game. Don’t let lacking or unsubstantial content drive visitors off your website. Contact Lindsay Kramer Copywriting by visiting lindsaykramercopywriting.com or emailing firstname.lastname@example.org to start discussing your content writing needs today.