Copy is everywhere. When you’re driving along the highway and read a short phrase on an attractive billboard that sticks with you for the rest of the trip, you’re reading something a copywriter produced. Or for another example, think of the headlines and snappy descriptions that adorn magazine covers. Again, these wouldn’t be possible without a skilled copywriter.
Just like the copy on a billboard or magazine cover, the copywriting on your website needs to be sharp, conversational, and reflect your brand’s voice. After a long day running your business, you’re drained. Charismatic writing is probably the last thing on your mind at this point – which is why you should hire a copywriter to do it for you.
Copywriting in Action
Copywriting is short pieces of writing. In a lot of cases, it involves a catchy phrase. Headlines, ads, and slogans are all pieces of copywriting. So are blurbs, taglines, photo, video, and product descriptions.
Just because copy is brief doesn’t mean the copywriter only spent five minutes writing it. Great copywriting involves a careful, thought-out creative process that can require multiple revisions to get the tone, style, and appeal of a piece of writing just right. Copywriting gets readers to take action. This may be watching your video, joining your business’s mailing list, ordering your product, driving to your business’s physical location, or contacting you to arrange a session, class, or appointment.
Ready to Start Talking About your Copywriting Needs? Give Us a Call
Strong copy is vital to your website’s success. It goes beyond your website – think of everywhere you need snappy, engaging text, like your social media channels. Effective tweets, Facebook posts, and Instagram posts all incorporate strong copywriting.
To start the conversation about what you need from a copywriter, visit lindsaykramercopywriting.com or email firstname.lastname@example.org to set up our initial consultation.