When you hear the term “ghostwriter,” you might picture a prolific fiction author who can no longer keep up with a publisher’s needs and hires another writer to share the workload or even take it over completely. This is one way to employ a ghostwriter – but it’s not the only way.
When business owners, service providers, or even full-time bloggers don’t have the time or resources to write their own blog posts, a ghostwriter can come in to take over this part of the job. Let’s say you’re a busy real estate agent and you spend your days setting up showings, communicating with buyers and sellers and lenders, and walking your clients through houses. You know that running a blog about real estate is a great way to connect with prospective buyers and promote your business, but at the end of the day, you just don’t have time to consistently write the blog posts yourself. That’s when you hire a ghostblogger to write them for you.
What is Ghostblogging?
In a nutshell, ghostblogging is writing blog posts for other people who receive the credit for those posts. As the buyer, your name goes on every ghostwritten blog you purchase. You might also want the blog’s authorship to remain anonymous. In either scenario, your ghostblogger works with you to replicate your writing voice or craft a completely new voice that fits with the tone of your website.
Why Hire a Ghostblogger?
As the old saying goes, “time is money.” When you’re busy running your business, you probably just don’t have the time to write a 500-word blog post every week. Or if you do, you don’t have the time to write it well.
Or maybe you do have the time to write blog posts, but you don’t have the skills to write them effectively. We’re all good at different things. If writing isn’t your strongest suit, outsource your blog writing to someone who can make your blog’s readers think it is.
A blog is an effective tool on any website. It enables you to communicate with your website’s readers in a more conversational way than your site’s other content allows. Rather than pushing your product or service, your blog is a place to talk about relevant topics in your industry, like new technologies or addressing frequently asked questions you receive from your clients.
Ready For Your First Ghostblogger?
To learn more about ghostbloging and to brainstorm a few ideas for blog posts that can work for your website, contact Lindsay Kramer Copywriting to set up your free consultation call. Visit us at lindsaykramercopywriting.com or send an email to firstname.lastname@example.org to get started.