Ghostblogging
Your company should be blogging. But let’s be real – coming up with relevant topics on a regular basis, writing the posts in a consistent, engaging voice that encourages conversions, and committing to a regular posting schedule is exhausting. Save yourself the headache and let me do all the work while you get all the credit.
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Editing
When you need more substantial grammar and style help than a proofreader can provide, you need an editor. Substantial editing focuses on how clearly your text communicates with its audience. Edits are made to remove inconsistencies, create a more appropriate and cohesive tone, and overall, optimize your writing for its intended use.
Maybe you’ve already got a writer or you do all your copywriting yourself. You’re pretty confident in the copy, but typos happen. Spelling and grammar mistakes happen and sometimes, a sentence that sounds great in your head just doesn’t work on the (web)page. You need a proofreader, an extra set of eyes and hands to tidy up your otherwise flawless copy.
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Copywriting
Copywriting is the short, direct conversation a headline has with its audience. Other brief types of content, like tweets, also require carefully crafted copy to engage with your audience. Copywriting is direct, it’s concise, and it works to inspire the reader to take a specific action.
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Content Writing
Content writing is copywriting’s longform sibling. Content writing, like copywriting, engages its reader in a conversation but instead, does so through articles, blog posts, and other types of longform content. Often, copywriting is part of a content writing strategy.
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