Is your content working hard enough?
Your job is way easier when your clients understand what you’re talking about. And it’s even
easier when they already understand what you do, why you use the methods you use, what
they can expect when they work with you and how you’ll make their lives easier.
That’s why you need content.
Content starts the conversations you have with clients. It enables your clients to ask you
better questions because when they arrive at your office for a consultation or call you on the
phone, they already know exactly what you can do for them. It saves them from the
uncomfortableness of asking basic questions and it saves you from getting passed over
because your website doesn’t communicate for you.
Here’s the kind of content I’m talking about:
- Blog posts
- Newsletters
- Video scripts
- All the pages on your website that explain who you are and what you do.
Your brand has a unique voice. Let’s make it reach everybody who needs to hear it with some
awesome content.
