Your company’s website is its public face. Think of each typo, grammar mistake, and poor word choice as a blemish on that face. These can distract visitors from the content on your website, diluting your connection with them. Keeping with this analogy, think of an editor as an esthetician for your website’s content. An editor takes the content you’ve written and makes it resonate with readers. It’s part technical skill, part art, and a critical element of content that works.
Editing versus Proofreading
Editing and proofreading are two different jobs that have a few overlaps.
Editing is the process of analyzing and optimizing your content as a whole. An editor looks for major errors in your writing and corrects them. For example, an editor can examine your blog post’s flow and alter it to make its transitions smoother and its imagery clearer for your readers.
Proofreading is editing on a more mirco scale. Think bad grammar and incorrect uses of punctuation – a proofreader works through your content with a fine comb to find and correct each of these little mistakes.
An editor or proofreader ensures that your writing is flawless. An editor’s job is to ensure that your piece reaches the most of the exact audience you’re seeking. A proofreader’s job is to ensure that the audience understands your message with no room for misinterpretation.
You might only need one of these services. You might need both. Even the best writers work with editors and proofreaders to make their work shine. If you have already done your own content writing or copywriting, consider working with an editor or proofreader to make sure it’s perfect before it goes public.
Give your Content a Makeover with Us
Having an editor or a proofreader revise your writing can give you the piece of mind that you are presenting coherent, effective copy to your audience. Contact Lindsay Kramer Copywriting by visiting lindsaykramercopywriting.com or emailing info@lindsaykramercopywriting.com to find your new teammate for flawless writing.
